[ Experienced ad trafficking expertise ]
We excel at seamless integration with existing ad operations departments, and scale quickly to meet your workflow needs. If your business has a temporary or seasonal trafficking backlog, BAO can step in and assist. BAO can quickly adapt and implement your standards and specifications. We offer all ad operations-related services, and have the necessary resources to handle client services if desired.
[ Development and deployment of ad code ]
BAO specializes in setting up new ad server implementations and acting as your complete ad operations solution. BAO can work hand-in-hand with the web development team on tagging and coding of ad delivery, including mapping taxonomy, targeting, correct tagging of secure and non-secure pages, and all aspects of adding the ad delivery code to your company's sites. BAO can conduct QA on the implementation, and can provide test cases to web development and/or the QA department. BAO can also provide rich media testing and certification if desired.
[ Workflow and process ]
Once the code is in place, it is important to determine how to implement buys, and what to do in case of emergency. In addition to providing trafficking services for the newly-tagged sites, BAO can help outline and streamline processes and procedures, and make sure all appropriate documentation is in place.
[ Provide expert assistance ]
BAO is your subject matter expert on all things ad operations-related. As your project becomes more discretely defined, BAO can assist in conducting any necessary research or assist in any way necessary to make your project a resounding success.